‘IS IT TRASH?’ Case Study
Design Challenge:
Recycling is not a new concept. People understand the need to recycle in order to protect our environment. However, when someone walks up to multiple organization bins they become confused. What is the correct bin for the item?
Strategy & Solutions:
Students ages 18-25 are the worst age group for not recycling. The strategy is to create an Instagram campaign, focused on that age group. The quick paced, and casual style, of video is designed to not look like an advertisement. If the videos are visually professional then the Instagram user will scroll right past.
The Result:
Ridiculous videos that end with a useful recycling tip.
What is the problem when a person. . .
. . . walks up to a recycling bin?
They become angry or confused.
Special Thanks to Czerwiński, Paweł_Unsplash (Header Bins Image)
