Ovos Pommer Animation

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An amazing job, that we had the opportunity to make!
With an incredible soundtrack + friends and professionals in the team!

Check the final result below, and process too ;)

Credits:
Advertising Agency: @agenciablancolima
Animation Script: @sublime.studio
Animation Direction: @rafaelfolk
Animation: @guilhermenau e @rafaelfolk
Art Direction: @rafaelfolk
Jingle: Mellodi Produções

The agency Blanco Lima asked me to create an animation based on this really cool Jingle/Music.

Then I started some researchs on internet, to get creative way on how would I offer a good and fun way to solution it. Also, a meeting with my mate Jeferson (Sublime Studios) was crucial for the mood of the project! Thanks!

Ok, I've got the idea.. but I Asked myself: How does chicken dance? Would it work them dancing?

I then came to a visual solution based on "Chicken Run" movie, and I made this video to check the result:

I Though: great! I think it works pretty well! I presented it to the agency, and they liked it too!

So, now was time for some sketches and concepts:

But before the final arts, I needed to create an animatic to see if they would fit the jingle and pace of the music. Here's part of it:

Ok, they're working! I sent it to Agency, and with a few adjustments, it was now time for the concepts, that I later turned into an video with static (approved) frames. Also, with the divided scenes to Guilherme Nau and me to animate