MVM WEEK 6 BRIEF
This weeks brief was to design a set of 3 poster layouts for an interior deign company called Art House Interiors. The pertinent information from the brief is detailed in the first image of the grid below (Process).
PROCESS
PROCESS
To being I flushed out the different aspects of the brief, in order to clearly see what needed to be done. From there I began brainstorming ideas based on the name and basics of the company, to get a feel what that company is about as well as what the logo should include. I decided on using first letter of the words of the name to create an artistic looking house shape that included something (I) inside it to represent the purpose of the company (interior design). From there I finalised the logo and brainstormed some simple, clean and elegant layouts, as like the brief asked and the example given suggested. After this I set up the Indesign files to the set specifications, added in the logo and the required text and began moving the different groups around to get the desired outcomes.
FINAL OUTCOMES
FINAL OUTCOMES
The three final outcomes are all of a similar style, with the first two only varying in the placement of the components. They give a simple, clean and elegant look that appeals to both male and females, professionals and non professionals. They all clearly display the company information, with the addition of some elements (phone number, email, location) that the brief didn't specify also. I found the outcome of the third poster was quite interesting. The use inverse colours and different styled pictures gives the company quite a different feel even know the same typographic components and information, as well as the log remained unchanged.
