Rebranding Blenz Coffee
This is a school project focused on rebranding an existing company.
The deliverables consisted of stationery tamplates, packaging and mockups.
The deliverables consisted of stationery tamplates, packaging and mockups.
OVERVIEW
Blenz Coffee is a coffee shop chain founded in Vancouver in 1992.
Nowadays, it is the largest local franchised coffee shop in the west side
of Canada. They are known for using quality ingredients, having specialty
drinks and a large variety of beverages, sandwiches and desserts.
Nowadays, it is the largest local franchised coffee shop in the west side
of Canada. They are known for using quality ingredients, having specialty
drinks and a large variety of beverages, sandwiches and desserts.
Because Blenz is franchised-operated, some locations can look completely
different from each other, varying the architectural style and interior decoration.
different from each other, varying the architectural style and interior decoration.
The goal with this project was to create a strong visual identity for the brand with
consistent elements throughout the different mediums.
consistent elements throughout the different mediums.
Thank you!
