NutriDay Brand Purpose
NutriDay’s newly formed brand purpose is to nurture the progress of South African mothers.
The brand is committed to supporting these women and their families by providing them with quality products that give them and their families the
daily strength they require. In order to launch this purpose and bring the campaign tagline of ‘Strong every day with NutriDay’ to life, we created a TVC featuring a mom and her young daughter as they tackle an extremely important day together. With the help of NutriDay and by reciting a confidence-boosting mantra, we see them support each other and find the inner strength to take on a potentially life-changing event.
Executive Creative Director - Paul Warner
Creative Director - Laura May Vale
Copywriter - Antoinette Johnson
Art Director - Chantelle dos Santos
Director - Dean Blumberg
Production company -Massif