I collaborated with Korean artists and Korean company E-mart on art collaboration project.
It is a project designed to show the colors of art through the collaboration of various artists and to convey commercial expression and effective impact. Artist "Charles Jang" robot artwork was expressed with the brand of "E-Mart & Electromart", and the concept art of 4BD Studio concept artist "KAZE PARK" reinterpreted all the scenes. After that, Art video was made by the media artist Lee Ki-taek. The music was accompanied by "Junjaman".
Client : E-mart (electromart)
General planning : Charels Jang (총괄)
Concept art : Kaze Park (원화)
Media art : Kitaek Lee (영상)
Music composition : Junjaman (음악)
Art video in Korea's Electromart is an advertisement video based on the ability of various artists in participating collaboration.
Charles Jang X KAZE PARK X Lee Ki-taek X Junjaman
E-mart's "Electromart Project" was a project prepared for BLUE CANVAS gallery "ART-X" exhibition.
Electromart is an electronics shopping brand in Korea. Hero character name is "Electroman".
It is a place where you can buy various devices such as figures, electronic products from the game at a good price.
The goal of Concept Art in this project was to make the images created by one artist look like images created by two artists.
The image below is a concept art image by KAZE PARK.
Concept artworks in a solid color so that you can easily see the parts of the screen configuration and production.
After the overall mood sketch image is confirmed, the color operation will proceed.
< Artist collaboration video >
< Ver.1 >
The future city "Seoul"
< Ver.2 >
The concept of the second image is "shopping racing".
It is the point that artist "Charles Jang"'s robot character and "E-Mart & Electroman" enjoy racing together.
[ ART-X Exhibition ] SEOUL Blue Canvas gallery
[ ART-X exhibitino artist video]
It is the first time in Korea that artists from various fields (pop art, concept art, media art, music) collaborated with companies.
This was a challenge for us and a very important part.
This was a challenge for us and a very important part.
We were able to artwork happily until completion with the help of each other.
< Thank you for watching >
