ATL Billboard
During Ramadan, A Mild cigarette felt compelled to tease their customers, by Asking Why they behave differently at day and night. We created a billboard that displayed different visuals with the little help from the backlight at nighttime.
Client: Sampoerna A Mild
Agency: David
Executive Creative Director: Hendra Lesmono
Art Director: Handri Karya
Sr Copywriter: Ako Sunarko
