Custom 'Opoly Games
Late For The Sky
At the beginning of 2019, I was contracted by the Cincinnati-based board game developer, Late For The Sky, to write the creative content for their upcoming products. The brands I was tasked with developing were specifically city-based - localized - with Walmart being the primary distributor.
To date, I have written 36 board games for Late For The Sky.
As there is a high demand for Late For The Sky products, I looked to perform efficiently - while not cutting corners - in order to guarantee the greatest bang for the company and client's buck.
I would begin by researching each region's history, dating back to the pre-colonial/Native ancestry, if need be. Though each city deserves to have its culture of today listed, understanding - truly knowing who you are serving - requires a grasp on how they got to where they are now. Therefore, locations with deep historical ties would receive ample attention on my end.
Naturally, the businesses must also be analyzed. I would typically include three to four restaurants, any major corporations headquartered in the area, as well as tourist agencies that specialize in the industry unique to their accompanying locations. Though reading into Yelp, TripAdvisor, Zomato, etc. will lead to aggregated rankings, it's honestly everything in between - namely the newspaper and magazine articles - that show where the heart of the town lies.
As a gracious final step to secure the warranted seal of approval from both Late For The Sky and our clients, I would call up each location's chamber of commerce. I would talk to a local resident - regardless of how long they would have lived there - and pick their brain about their favorite sites, favorite walks, favorite restaurants, what the town slogan is, what the locals are known as, etc. This would, in the very least, acknowledge my correct decisions, as well as clarify ambiguous components I would have been on the fence about.