Landing Page Testing For Nectar Sleep
Taking a page from the direct-to-consumer playbook, we leveraged clean design and listicle-style content writing to give shoppers a reason to buy their new mattress online from Nectar.
We tested the same landing page on nectarsleep.com and our content hub sleepauthority.com. Customer acquisition costs were nearly 50% lower when sending ads to the Sleep Authority page from the Sleep Authority Facebook handle.
Landing Page Testing For Nectar Sleep
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Landing Page Testing For Nectar Sleep

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