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These materials – created for an intimate fundraiser for the San Francisco chapter of the National Multiple Sclerosis Society – are all about getting potential attendees excited about donating. I wanted the pieces to look mature and fun, knowing that many attendees were East Bay and Napa wine connoisseurs. I chose the Avenir typeface for it's clean presentation and used bottle silhouettes to replace elements of the text as a not-so-subtle reminder of the night's secondary payoff: wine!
Additional surprise payoff: the event far exceeded the fundraising expectations of its organizers, not to mention brought boatloads of new supporters to a great cause. 
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