Multify and Prevify are companies created to advise their clients on investments and serve them in private pension, respectively. They were in need of a visual identity that would stand out in the midst of all other similar companies, and that could attract customers who are ready to invest in quality and personalized service.
The identity was created with a vision of modernity and innovation, with the intention to distance themselves from the financial business standard aesthetics, gaining prominence in the market.
The colors highlight the distinction that these companies have in comparison to more conservative ones, being brighter and more saturated, conveying modernity and personality. As for the symbols and typography, both brands follow the same concept, but can also be comprehended separately. The symbols, made up of small circles in different diameters, portray both the personal and financial growth that customers experience when confiding their capital to these companies.