Loch an Eilein Brewers
A concept for a new brewery based within the Rothiemurchus Forest near Aviemore, Scotland. The purpose of the craft beer is to help preserve the Caledonian Forest which surrounds Loch an Eilein.
Teaming up with The Scottish Wildlife Trust so that for every beer purchased, the brewery will try and save the biodiversity within the Caledonian Forests by giving a home to an endangered species to save them or planting a tree within the area.
Each flavour of beer encapsulates a specific endangered species within the Scotland's Caledonian Forest's ecosystem.
The simple design of the beer is to highlight the promise made by the brand is more important than the beer itself.
GREAT BEER, GREATER CAUSE.
By using biodegradable bottles, recyclable labels and cardboard. The brewery takes every caution to be as sustainable and eco-friendly as possible. Consumers of the beer will receive a minor cash sum for returning their glass bottles to participating stores for recycling. This initiative will give people more motivation to be conscious about the environment.
