We made two cool 15-second animations for Madrinas Coffee. The brand offers Cold Brew grab&go coffees and features only fair trade, organic products.
The demanding task was to fit a fun story into a short form while displaying the product and its claims. Both stories are based on very unlikely heroes, Yeti and Zeus - both friendly and eager to help. The style of characters and backgrounds was determined by quirkily illustrated packshots we received. Although the illustrations are more vector-based, they resemble relief printing and refer to traditional graphic techniques and natural products. The final animations are attractive and digestible for the target group - young people who appreciate everything ecological and a relaxed brand image.
Just look how cool it looks in slow motion!
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T H A N K S F O R W A T C H I N G !
we hope you liked it!