Every Icon has its origin story
It all began with one jean in 1947 and ever since then Wrangler has created iconic denim products worn by cowboys, rebels and rock stars. Relevant for generations, an icon never fades. Their impact lasts forever. The ICONS collection embodies that spirit with 6 legendary denim items straight from their archive.
For the global launch of the TO THE ICONS campaign and collection I got the challenge to create and setup the responsive, dynamic campaign-pages for Europe. This design was also used as the foundation for the American & Asian adaptations.
FROM POP-UP TO SHUTDOWN
From the start of the campaign we went in with a bang, kicking off with our amazing, allround, experience Pop-Up store in Soho, London; where we organised several performances with artists like IAMDDB, Black Honey and a Boiler Room collab party with "Eats Everything" that was shutdown. London was apparently not ready for us…
For the setup of our pages we teamed up with Retrofuzz, who aided in setting up the digital structure and necessary technology for our store's page, including the implementation of the 360° visual and Spotify players as custom built modules.
Apart from the website I've worked together with the team for the creation of all sorts of necessary digital assets; ranging from the visualisation of newsletters, imagery for our social channels, adverts, digital store-banners, brandshops & website take-overs, …
