Blank Canvas Fine Flour
Identity & package design
Blank Canvas Fine Flour was concepted to challenge the idea of what a flour company’s identity and packaging could look like.
Flour is like a blank canvas. It is the foundation of most meals and therefore should be prepared with quality in mind. The Blank Canvas brand is built around purity of ingredients and perfection of process. The package graphics emphasize quality and the process of growing, harvesting, storing and milling flour.
Blank Canvas flour packages not only look modern but were designed with innovation in mind. Normal flour packages are not ideal for pouring or scooping, while Blank Canvas packages are designed so that users can slide open the package to easily scoop up flour or use the plastic lid for optimal pouring.
