Haynes Family Chiropractic, voted “Best of Peoria” in 2018, approached Lettering Works at the beginning of the year wanting to learn more about rebranding their successful family practice. The husband and wife team began their business in May 2014. Fast forward nearly five years, after lots of growth and development, they felt it was time for an upgrade to their look to reflect their personality, professionalism, and place in business. Their original logo was purchased online via a design competition platform. While they knew it wasn’t perfect or ideal, it was a good starting point. New businesses are almost always strapped for cash, making choosing which aspects of the business to invest in a tough decision. Investing in a quality logo upfront can save you the cost of rebranding later. But sometimes it takes some time in business to be able to get to the point where you can afford what you know you deserve.