The project is to create the Coca-Cola experience at Milan Expo 2015, including the visual design system, all brand assets, stationery, applications, packaging, etc. Thu also worked together with the design team in Milan on the environmental and interior design for the Coca-Cola pavilion and shops.
The designs are inspired by the Coca-Cola’s vision on Localness, Movement is Happiness, and Sustainability within the context of the Expo theme of Feeding the Planet and Energy for Life. The color palette is the combination of the Coca-Cola Masterbrand and EXPO palettes.
Created from concept through execution, under the creative direction of James Sommerville.