Lumbre called me to direct together to Rudo Company  this IDs for Cartoon Network, we wanted to do some abstract representation based in a music sequencer idea played by Subtropico

Credits:

Direction: Gabriel H Fermanelli, Rudo Company 

Creative Director: Sergio Saleh 
Executive Producer: Pablo Encabo 
Account Manager: Jeff Keisel
Animation Direction: Gabriel H Fermanelli, Rudo Company 
Design: Gabriel H Fermanelli, Pablo R. Roldán, Eugenia Beizo 
Initial concepts: Delfina Pérez, Juan Pablo Díaz
Animatics: Gabriel H Fermanelli, Ezequiel Torres, Micaela Gabot 
Animation: Ezequiel Torres, Matías Petroli, Micaela Gabot, Diego Ferrero, Patricio Rey
Cleanup: Micaela Gabot, Eugenia Beizo, Esteban Dunand, Micaela Carrizo, Daniela Donato, Jesica Bianchi Producer: Mailen Gayoso
Sound design: Subtropico

Cartoon Network 
Creative Director: Simon Dean
Head of Production: Laura Watts
Production Coordinator: Lily Ricketts

Rejected Idea

the animatic!

first design WIP