Haier Philippines Social Media (2018)
From its near-zero page growth and engagement in 2017, Binary Digital devised a more effective social media strategy for Haier Appliances, which it itself has only been present in the Philippines since 2012. To help familiarize its products to the Filipino consumer, the agency drew upon the insight of establishing trust through conversation. Posts were created to feature their products' quality and innovation, as well as engage local audiences through product tips and lifestyle-related content.
