A fresh identity for a revolutionary fashion shop
Silfir’s branding conveys the premium quality and sustainability of its timeless products through an elegant, stripped back identity.
Silfir’s name comes from silver fir, one of the most elegant evergreen trees. Evergreen also means never going out of fashion, lasting for a long time. Drawing on this parallelism, we used the needle as our core visual element: the needle is the leaf of evergreen plants, but also the tool that we use to sew, make and repair evergreen clothes.
Credits: Video: XO Berlin || UX: Impossible || Photography: Cherie Birkner
