Malbrew - Malayali Brew | Branding | Chilled Coffee
Malbrew - The Malayali Brew
_______________________________________________________________________

3D Visualisation - Malbrew Visualisations

The inspiration for Malbrew is a fusion of two different cultures. The local South Indian Coffee is being served a Nitro cold brew coffee. It is a combination of two cultures, the South Indian and North American culture. It’s clean, minimal and modern with a retro classic standard.

The target audience is hipsters around the globe, so the lettering style appeals to the retro logo trend. But the retro style also helps emphasise the strong and classic values of the brand.



Since the origin of the word “Malbrew” is Mal - Malayali, brew - coffee. Which means the absolute Malayali Coffee in a much modern format. The monogram of the logo is an Elephant. It is to represent that the brand is from Kerala and Keralites are known as the tuskers of India. Also, the elephant is the state animal of Kerala. So the overall vibe of the brand facilitates a sense of strength and pedigree of the brand.




Malbrew’s primary logo is a wordmark and character icon. The main lettering style had a strong, retro logo vibe and the style helps emphasize the strength and personal values of the brand. The elephant character is a key feature for making the brand recognizable and memorable. So even the elephant symbol itself represents the brand.




Brand Guidelines
______________________________________________________________________
After all the hard work put into creating a strong brand design, we want to make sure it stays that way when it heads out into the world. Following these guidelines will ensure the logo is used in a way that upholds the aesthetic standards and keeps your brand looking professional and consistent.





Corporate Business card design
_______________________________________________________________________



Corporate Letterhead design
_______________________________________________________________________



Corporate Envelope Design
_______________________________________________________________________



Our Products
_______________________________________________________________________

Malbrew is mainly focusing on two coffee products, The Chilled Kattan Expresso and The  Chilled Kappi Cold Coffee. Both products are chilled Nitro coffee. The extra creamy and chilled coffee with the real and traditional taste of Kerala coffee. Both comes in 355ml standard beverage cans.







Corporate Brochure design
_______________________________________________________________________



Publicity Poster designs
_______________________________________________________________________



Campaign Poster designs
_______________________________________________________________________



Flyer designs
_______________________________________________________________________



Magazine Advertisement designs
_______________________________________________________________________



Newspaper Advertisement designs
_______________________________________________________________________



Advertisement Hoarding designs
_______________________________________________________________________



Web Design - Landing Page
_______________________________________________________________________



THANK YOU
_______________________________________________________________________________

Designing a complete branding is like diving into an ocean. It was such a great experience and I’m really happy with my output. Here I thank my father, teachers, mentors, and seniors for giving me proper guidance and revisions throughout the branding project.

Available for Freelance
Malbrew - Malayali Brew | Branding | Chilled Coffee
161
1,143
94
Published:

Malbrew - Malayali Brew | Branding | Chilled Coffee

The brand is purely a concept based design. I did this project as a my final year branding project at St. Jospeh College of Communication. The in Read More
161
1,143
94
Published:

Tools