The concept of corporate identity packaging design for the products of the cheese dairy.
People started making cheese about 5000 years B.C. Today this ancient natural product is still consumed by a lot of people around the world. In 2015, Russia produced 850,000 tons of cheese. Private dairies are different from industrial production. Here they are guided not by production rates and long-term storage, but by high quality and excellent taste of the products.
The concept of "Premium" wooden packaging
For premium goods, expensive packaging can be used, because for such products the main thing is not low prime cost, but a smart appearance. Developing packaging for premium segment cheeses, we created a concept in dark colors. The design uses branded graphic elements in this context, displaying various properties of cheeses. The name of the cheese is made in the original font. Several types of packaging are presented: a triangular cardboard prism, truckle cheese packed in paper with a round label, and a gift box made of wood with a leather label holding together the two parts of the package. Several formats of packages make it possible to choose the optimal packaging for cheeses of different sizes.
The concept of "Premium" ceramic packaging
A distinctive feature of this concept is the use of a ceramic pot (jar) for artisanal cheese. Pottery is painted black. Two parts of the ceramic pot are held together by a label̆ of special latex-coated paper.
The monogram of APC Prigorodny is made of three Russian capital letters - СПК.