About the Project
Here&Now is Myntra’s self-promoted lifestyle brand targeted as a highly specific customer group on Myntra.com (India’s most loved online fashion portal).
Our brief was to design an identity for a brand that could be made quickly relatable to the concept of absolute fast-fashion given that the brand undertook that as it’s underlying operating philosophy. Once designed we also had to make sure the logo was scalable on multiple surfaces and mediums not limiting to graphics and digital design but even on-apparel presence (labels, rivets, tags).
(All photographs used are merely to represent the identity and not a part of of any official campaign shoot)
