我們將品牌名取為''Murffee''，我們的概念來自於墨菲定律，「凡是可能出錯的事，必定會出錯，或是該來的好運就是會來。你躲也躲不掉。」咖啡亦是如此，咖啡在早期只是被當作提神飲料，但誰都沒想過如今咖啡變成一種飲食文化，還以各種的形式呈現，我們永遠也無法預料到咖啡竟會深深影響著全世界的飲食習慣，任誰都無法抵擋咖啡的魅力。
We take the brand name as ''Murffee'', our concept comes from Murphy's Law, "Whenever something goes wrong, it will definitely go wrong, or the good fortune will come. You can't hide." The same is true. Coffee was only used as a refreshing drink in the early days, but no one thought that coffee is now a food culture, and it is presented in various forms. We can never predict that coffee will deeply affect the world. Eating habits, no one can resist the charm of coffee.
運用包裝上面的那片隔層，以插畫的風格描述牧羊人與咖啡豆的故事，讓消費者可以馬上了解 Murffee 的品牌概念，並以立體的方式呈現，不僅和消費者有互動感，也使包裝增加了趣味性，並沿著虛線撕開隔層即可拿取內容物。
Using the compartment above the package, the story of the shepherd and coffee beans is described in an illustrator style,
so that consumers can immediately understand the brand concept of Murffee and present it in a three-dimensional way, not only interacting with consumers, but also making The packaging adds interest and tears the compartment along the dotted line to take the contents.
以掛耳式咖啡包二次利用的出發點，我們將掛耳飾咖啡包裝改良為一體成型的結構，並讓顧客能夠依照後面的使用說明，輕鬆做出咖啡香包，讓掛耳式咖啡包不再是一次性商品，而是變成廚房、鞋櫃、冰箱等地方的除臭芳香。
With the starting point of the secondary use of the hanging ear coffee bag, we improved the hanging earring coffee package into a one-piece structure, and allowed the customer to easily make the coffee sachet according to the following instructions, so that the hanging ear coffee bag does not It is a one-time product, but it becomes a deodorant aroma in a kitchen, a shoe cabinet, a refrigerator, and the like.
將荷蘭餅內包裝，餔上透明紙，防止荷蘭餅滲油沾到包裝上，中間簍空方式，希望消費者透過外包裝就能清楚看到內容物。
The Dutch cake is packaged and covered with transparent paper to prevent the Dutch cake from seeping into the package. The hollowing out is in the middle, and it is hoped that the consumer can clearly see the contents through the outer packaging.
