The Hype Machine is an arcade machine filled with name brand streetwear! With names such Supreme,
A Bathing Ape, Anti Social Social Club, and more. The machine is located at the
West County Center in St. Louis, MO.
I was tasked with brand design & development, along with supporting advertisement & media.
The Hype Machine is targeted for teenagers and young adults who visit the mall.I opted for the
font called Arnold. A font I believed gelled well with the demographic.