The Enchanted Paper Co. is a small company that specializes in homemade ornaments using repurposed book pages. They strive to satisfy the bookworm in every client by providing high quality, memorable works of art. Their goal is to emphasize the joys of reading by using select pieces of book pages to highlight the most important aspects of each story.
The design challenge was to create a product logo that reflected the brand. The goal was to design a logo that represented the high quality and unique features of each hand crafted ornament designed by Enchanted Paper Co. A blackletter style was chosen as the focal point for the word "Enchanted" to reflect the style of old fairytale books and medieval times. "Enchanted" is inscribed on a curled strip of paper much like the designs of the ornaments. The golden color was used to represent magic and fantasy as well as the opportunity to use gold foil in packaging design. A deep turquoise color was chosen as an accent color due to its history as a gem of having connections to the spiritual world as well as being associated with friendliness, good fortune, and wisdom.The Charcuterie Engraved typeface was used to balance the thick lettering of "Enchanted" while the Marion Italic typeface has a calligraphic element representing the handmade aspects of the company.