A series of campaigns and collateral created for New Zealand's ASB Bank.

Updating ASB's successful Visa Light campaign with new imagery and in accordance with their new brand guidelines.

Worked together with a creative team to produce collateral for the soft launch of ASB's Business Focus package, a set of banking tools designed to make small business banking easy.

The brief was to make risk insurance feel like a natural conversation for a frontline team member. Our answer was to celebrate all the little things that make life in New Zealand good, and get staff excited about ASB helping their customers continue to enjoy the good life. Working with a creative team, I created all the illustrations and designs for a set of collateral both print and digital.

The aim of this campaign was to change the way New Zealanders think about every aspect of the home buying journey. With "Own That Home", we wanted to show that ASB is here to give Kiwis confidence to move forward through their home buying process, like they're owning it already. Working with the senior designer in New Zealand, we created all the assets for this massive campaign rollout that spans multiple phases.

The idea was to create a look and feel for ASB's Always On platform, using the phrase "make moves" to represent progress. In this vein the cards have been retouched to have real extreme perspectives to make them look "humanised", like they are able to move.

When a bank tries too hard to be cool, their audience can smell it a mile away. The insight behind this campaign shows us that when people are looking to change their bank, they're looking for honest advice, good products and a solid offer. Working with a creative team, I developed a look and feel for this campaign and developed a number of illustrations for the corresponding key visuals.