Lagunitas Brewing Company has exceptional beer. There's no denying it. I decided to give a good old clean up to their original labels (below) to make them look as good as the product inside, increase legibility and improve brand recognition + loyalty
These are digital sketches showcasing my idea of providing the same information as their original labels in a more organized manner. I also wanted to bring their logo (the dog) to the front of the label, and make it more noticeable than before.
This is the final product.
