Lagunitas Label Redesign
Lagunitas Brewing Company has exceptional beer. There's no denying it. I decided to give a good old clean up to their original labels (below) to make them look as good as the product inside, increase legibility and improve brand recognition + loyalty
These are digital sketches showcasing my idea of  providing the same information as their original labels in a more organized manner. I also wanted to bring their logo (the dog) to the front of the label, and make it more noticeable than before. 
This is the final product. 
Lagunitas Label Redesign
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Lagunitas Label Redesign

Reinterpretation of Lagunitas Beer Company's packaging
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Published:

Creative Fields