Visual Communication
Any successful design is built from a strong foundation. Learned early on in our education, design principals are the foundation we build our designs upon. As we move from one project to the next, in our careers, education or hobbies many of these design principals become second nature to us. We subconsciously create our designs around these principals and elements. The idea behind this project was to visually communicate the important principals that have become second nature to us in order to remind us of the things that drive successful design. 
Ideation defining the scope of the project, quickly writing down all those initial and exciting ideas. Most of the initial ideas centered on visually communicating the design process or parts of it. The idea of design principals and elements was appealing to me. It was an unmentioned topic that every design student this far was expected to already know. I thought it was interesting that we all use the ideas within our projects but rarely discuss them anymore. 
Defined the scope of the project but how was I to communicate these important ideas visually? I began ideating on which format to use to communicate the design, a poster, book, bookmark, note card, brochure, website, or app. Finding a way to show the essence each principle in a cohesive way and give each principle its own identity. 

Expanding on the concepts identified earlier on and experimenting with layout design. Then created layouts for notecards, bookmarks, books and posters to identify the most useful format. 
The final project is an 8.5”x5.5” booklet with five principles of design. Each principle has its own spread, on the left side a quick visual representation of the principle and on the right a more in depth understanding of that principle. Both pages focus on communicating the principle visually. Meant to quickly touch on topics and offer a refresher to the user. 
Visual Communication
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Visual Communication

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