Piñata
A planning strategy a little bit weird, I admit: sell more milk by positioning it as a drink also enjoyable at night. According to different studies, a glass of milk before bedtime, activates positive thinking in our brains. So, I took a drop of that info and wrote this TVC.
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Directed by Academy Award Winner, Armando Bo.
Recognitions.
❂ 2013 | Finalist - Film - Cannes Lions
