Lenovo No More Excuses
Campaign, TVC
Education should advance as quickly as the child's curiosity does. But in an industry so reluctant to embrace technology, how can we convince decision makers that a laptop is their best companion for keeping up with the kids?
Idea This time the children are not the good guys, we dared to change the formula and now the cute child is the playful villain and the product is the hero who saves education.
#NoMoreExcuses uses typical naughty student excuses to explain each product feature.
