Created in 1996, The Collective Force (TCF) is an artist management and production agency with offices in Auckland and Sydney.

TCF represents a select group of leading artists, so our objective was to develop an identity that would selflessly sharpen the focus on the artists’ work.

The definitive expression of this brand is the leave-behind carrier we created. With die cut sections on the cover, the carrier offers a glimpse of each artist’s work, inviting the recipient to explore the work within.

This identity and collateral is a strong, flexible and somewhat enigmatic solution for promoting some of New Zealand’s best photographers.