Egard is a L.A/ Toronto based watch company whose design style is a mix of the classical elegance of swiss watch designs and modern luxury. The work below is a series of advertisments that I did for the various collections of Egard along with some prototyping of how the ads will look when they are printed for real spaces. The idea was to utilize the slogan "defining moments" for each piece and then create individual advertisements that could stand alone and reperesent each collection.