Optimus Regional OOH campaign [2013]
Client: Havas WW
Agency: The Studio
Creative Direction: The Studio
3D Design: Aymes
Agency: The Studio
Creative Direction: The Studio
3D Design: Aymes
This project aimed to communicate Optimus' 4G network coverage outside large urban areas. In order to visualise the connection between people in the different regions, we developed the idea to create string art to illustrate each area's landmarks. This created simultaneously a feeling of craftsmanship and of work-in-progress, as the network was working to increase its coverage.
