TOYOTA: DANGEROUS MUSIC
You are driving and you are most likely listening to music. Suddenly you hear a new tune. You instantly fall in love. So you take out your phone, find the music searching app (needn’t we mention its name) and put the phone’s mic as close to the speaker and… kaBAM! You’ve crashed your car.
 
Toyota, in an effort, to promote safe driving and bad habits revolving driving, has released this unique campaign. After all, no one would want, after the top charts, to search for the top (wheel) chairs…

Creative Director: Alessio Criscuoli
Art Director: Savvas Demetriou
Copywriter: Constantinos Arkadiou
Producer Agency: Media Studios
Client: Toyota Cyprus


TOYOTA: Dangerous Music
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