ViewQwest's It's Meant To Be campaign
2016
We had a straightforward insight:
Food is meant to be edible, and the air conditioner is meant to cool you. We as a consumer want things to work the way they are supposed to.
So we had a simple proposition:
When it comes to the Internet, it is meant to be fast so that we can have a seamless online experience.
The campaign wrote itself.
FB LIVE event
Since we had a bunch of snails on a track, we set cameras to record their 'race'. Did some edit, recorded some VOs, and voilà! A ridiculously, unnecessarily fun LIVE video.
