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The biggest challenge we found it to decide to create a new identity with which felt identified, we take as a base and referent the previous logo, which was designed from a common form, that we transform to a unique symbol with a new dimension.
Our redesign work began with the approach of giving a new dimension to the previous logo.
We transform the M to 3 dimensions from a top view and associated with other symbolic figures that represent us: a bubble of dialogue, a paper plane and a flyer.
The construction of the Isotype began with the projection of a series of parallel lines of 60º and 30º that intersect and shape the upper part of an M in 3D. At the same time, this symbol allows us to visualize the image of other figures that are related to what we do.
We did research on trend colors to generate a visual identity related to modern and vibrant colors.
Our old brand didn’t have a defined color, so we had to explore a variety of colors.
We use the gradient to include a wide range of striking colors.
This new typeface offers a good reading in all its sizes in print media, but especially in digital media. The variation of the typographic family of Montserrat is complete and with a good focusing that helps as a complement to use in our graphics pieces.
The Logo in
This is how it looks like our New Logo
in different real contexts. Enjoy it!