Garmin: Instore satnav promo videos
Concept design, 3D modelling, Rigging, 3D Animation, VFX, Rendering, Compositing, Video Production

JumpKick created a set of stylised promotional videos, showcasing the different application functionality for Garmin satnavs, to be played instore on the units themselves. After developing a series of concept tests, the final design was settled – 3D Animation using a 2D cel shaded style. Each animation Follows the journey of a car into the world of a Garmin satnav, it comes across numerous obstacles and hurdles, but manages to find creative ways around them, following it’s trusty pink arrow.

View one of the promo videos below.

Software Used: 3ds Max, After Effects, Photoshop