Aurélie Prestigiacomo's profile

Be Wild, Be Marginal

Aurélie Prestigiacomo
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gin branding design handwriting Packaging typography ILLUSTRATION draw type brush


Take a Walk on the wild side

Briefing 
The client launches a new different kind of Gin. He asked us to come with a new visual brand identity everything around the new product from A to Z.

Product
A punchy gin made with fresh sloe berries. Less sugar but more wilder.

Idea
Marginal it's very similar to an "outsider" like this gin. 

My job
My job consists to translate the idea in design creation. 
First, I create a classic gin logo with meticulous details. For a second time, I drew a more underground, coarse brush hand typography.

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Client: Marginal // Agency: Federate // Creative Director: Thomas Danthine & Denis Dubrulle


gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
gin branding design handwriting Packaging typography ILLUSTRATION draw type brush
Be Wild, Be Marginal
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