KF Shkëndija
"Uniting the past, present, and future"

Football is more than just a game, it's a way of life. It's about passion, hard work, and the never-ending pursuit of victory, and at KF Shkëndija, we embody those values in everything we do. That's why we're excited to unveil our brand-new logo, a symbol of our relentless drive to be the best. With its modern design and bold colors, it represents the team's spirit, strength, and determination.

As a designer, I wanted to create something that truly captures the essence of the team and its fans. The new logo is not just a visual representation of the team, but also a symbol of the hopes, dreams, and aspirations of the community. It's a call to arms for all fans to rally behind the team and support them on their journey to greatness.

We invite you to join us on this journey, to be a part of the team's history, and to share in its future success. The new era of KF Shkëndija has begun, and we're ready to rise up and conquer.
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​​​​​​​This is the revised logo of KF Shkëndija. Errors in the current logo have been corrected and it has been redesigned to a new version. The font has been altered to be more legible, the black stripes have been reduced from 6 to 4, and the soccer ball has been updated to a more modern design. The press of creating the proposed new logo identity began by incorporating several key elements that together convey the story of the city and the club.

Each element has its own distinct meaning. The star, taken from the old crest, represents the club's achievement of the first Macedonian Football League in 2011. The mountain symbolizes the Šar Mountains and Popova Šapka, a popular ski resort in the region. The horizontal line represents the Pena river that runs through the city, and is depicted as extending beyond the line to represent the river being out of the city. The four black stripes represent four popular tourist destinations in Tetovo: The fortress, The Mosque, Tekke, and The Stone Bridge. The wordmark is the name of the club, KF Shkëndija. The soccer ball, the main equipment in the game, represents the sport of football. The date represents the year the club was founded, which is an important year for the club's identity.​​​​​​​​​​​​​​​​​​​​​
The new logo preserves and improves upon the iconic shield, which is immediately recognizable as belonging to the KF Shkëndija. The composition of the shield has been maintained, but with a stronger and more powerful design. The number of black stripes has been reduced from 6 to 4, giving the logo a more minimalistic appearance. The colors have also been rationalized. 

This update gives the logo a more modern, brighter, and professional look and identity. The transformation also includes a new visual identity that turns traditional sports style on its head and sets a new standard. The colors are slightly darker to give a stronger impression of the new identity of the logo


The motto "Shkëndija mbi te gjitha!" in North Macedonian translates to "Shkëndija above all!" in English. This motto is a rallying cry for the team and its fans, emphasizing the team's importance and dominance above all others. It is a statement of pride and determination, conveying the idea that the team is the best and that it is always striving to be better. The phrase also connects the team to its community and to the passionate fans who support it, creating a sense of unity and purpose. Overall, "Shkëndija mbi te gjitha!" is a powerful motto that inspires the team and its fans to work together towards success.


Thank you!


KF SHKËNDIJA
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KF SHKËNDIJA

New Logo and Identity for KF Shkëndija

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