visual identity, web development 2009
Bikeboutique imports and sells in high-end bikes and components. Customers can rely on a solid technical and practical knowledge, which they also share through their Mountainbike School courses.

The brief was to design and develop two websites for both the store as well as the courses. The existing identity has been adapted to reflect this too, with a chalkboard style with a grungy edge, reminiscent of both education as well as technical blueprint drawings. This is also an important element, as the bikes are associated with high-tech mechanics, too.

The result is a set of complementary sites, with an emphasis on content.

technology html/css - jquery.js - custom cms - merb ruby framework - couchdb