visual identity, web development 2009
The brief was to design and develop two websites for both the store as well as the courses. The existing identity has been adapted to reflect this too, with a chalkboard style with a grungy edge, reminiscent of both education as well as technical blueprint drawings. This is also an important element, as the bikes are associated with high-tech mechanics, too.
The result is a set of complementary sites, with an emphasis on content.