Slate is branding for a startup launderette that was originally founded by an ex-convict, Lee Temple. I wanted to create a brand that would tell stories that revolve around this mundane chore. Users are able to submit "laundry stories" with a chance to be displayed on different campaigns.
As we share these laundry anecdotes we aim to connect and relate to users, from stories about stealing siblings wardrobe without permission, to embarrassing holes in customers clothings.
