V U E L O D E P A P E L
P A P E R F L I G H T
"A shower of wings and stars, where flowers and leaves also travel in flocks."
Designed by:
X I M E N A U R E T A
C R E A T I V E P A C K A G I N G D E S I N G
www.ximenaureta.cl
Competition: A ´ D E S I N G A W A R D & C O M P E T I T I O N
Category: A´ G r a p h i c s a n d V i s u a l C o m m u n i c a t i o n D e s i g n,
Prize: P l a t i n u m, m á x i m U M d i s t i n c t I O N I N T H I S c O N T E S T.
" P A P E R F L I G H T " is a project created for A N T A L I S - C h i l e , which has the representation of Arjowiggins, a French company that distributes creative paper products worldwide and is committed to the use of ecological papers, as part of a sustainable and respectful approach with environment. This project puts together a sample of Arjowiggins high-end creative papers, in order to make known all the virtues of a great materiality. The creative challenge consisted in designing a visual scenario of delicate finishes through a light and friendly design object. This kinetic art object highlights all the possibilities that a great materiality provides to graphic design. The printed object was sent to companies and designers all over Chile, who are linked to the world of creativity.
