For the first time in history of BMX »Park BMX« is part of the olympic games. I was asked to design the visual identity for one of the biggest BMX events in the country – the German Championship. The clean approach represents important characteristics of the young and subcultural BMX scene. Honesty, equality and sportsmanship are the main keynotes compared to other competitive sports.
Apart from a series of posters we designed a book that showcases the history of the sport and introduces the competitors of the German Championship.
Design & Images: Stefan Mader