Elkhart Brassis the industry's most experienced manufacturer of innovative firefighting and fire protection equipment. Their products can be found in fire departments around the world, building systems and off-shore drilling sites, as well as in military, marine, and industrial firefighting applications.
Our job was to create powerful marketing pieces for their newest product, the Cobra EXM. This monitor is the latest and greatest to hit the firefighting equipment market. We decided to make it seem almost 'secretive' with the sketch-like appearance and words like: 'Secret Weapon' 'Intelligence' and 'Exceptional.'
I created the graphics and layouts for a brochure, direct mail piece, multiple ads and microsite for the product launch. I wanted a unified style running throughout the pieces; most of the work incorporates tight crops of the moniter and a sketch version of the Cobra EXM which then is revealed on the inside. This reveal ads to the 'Top Secret' theme.