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    Label design for Grupo Caballero's new rum. The goal was to emphasize the product's caribbean roots by stamping its name "Contrabando" (meaning s… Read More
    Label design for Grupo Caballero's new rum. The goal was to emphasize the product's caribbean roots by stamping its name "Contrabando" (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product. Read Less
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Label design for Grupo Caballero's new rum. The goal was to emphasize the product's caribbean roots by stamping its name "Contrabando" (meaning smuggling in spanish) forcefully over the traditional graphic imagery, as if local customs had busted an original foreign product.
 
Awarded with the Top Fedrigoni Awards 2014.