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Miss Lucy's
Branding
Miss Lucy's

Miss Lucy’s is a rooftop wood-fired pizza bar in central Queenstown with stunning views of Lake Wakatipu. It forms part of Jucy Snooze – an accommodation arm for backpackers and budget travellers, owned by tourism company Jucy. Jucy required a stand-alone hospitality brand and spatial design concept to bring its values to life in a fresh, youthful way – appealing to both travellers and locals, particularly millennials. It needed to be different enough to be a talking point, but retain a connection to the existing Jucy Snooze hostel environment. We created the conceptual design for the bar, including its name and identity; the food and beverage offering; all customer touchpoints; and managed the fit-out of the space.
Miss Lucy's
802
6.6k
57
Published:

Miss Lucy's

Miss Lucy’s is a rooftop wood-fired pizza bar in central Queenstown with stunning views of Lake Wakatipu. It forms part of Jucy Snooze – an accom Read More
802
6.6k
57
Published:
Attribution, Non-commercial, No DerivativesAttribution, Non-commercial, No DerivativesAttribution, Non-commercial, No Derivatives