DREAM BOTTLE branding project

DREAM BOTTLE BRANDING PROJECT

2018 Kyunghee univ.Digital contents Graduation exhibition project - personal work

2018경희대학교 예술디자인대학 디지털콘텐츠학과 졸업작품

Can't you dream again , once you're had it ? if you want , do not hold back ! Dream on now.

This ' dream bottle ' branding project is my first 3D motion graphic & total branding project. Dream bottle is a brand that makes dreams that we want to make and sells them in bottle. Through this branding project , i want to say we all live with various dreams and we can have any dreams.

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드림보틀 브랜딩 홍보 영상

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Dream bottle preview - 3Dver.

I expressed the bottle with various dreams in 3D art ( cinema4d , octane renderer )

This is 3D art work design guide & mini storyboard

Brand story ( worldview of dreambottle ) : A brand that makes dream

We all sleep and dream. dreaming when we sleep is worth more than a simple sleep phenomenon. sometimes we want to have another experience through our dreams .So dream give us memories or experience new fantasies . for example, it's like seeing someone you want to see in a dream or re- imagining a happy dream or just being a hero in a movie in a dream !

Brand Identity ( B.I. design ) : dream in bottle

The outline of the logo is the shape of the bottle, and the shape of the meta ball symbolizes the dream.

Brand experience design contents ( Brand target ,Brand tone& manner , Brand mock-up )

This video introduce the overall design of the Dream bottle brand.and this video showed the Dream bottle

brand identity and mock-up image. Also Dream bottle's main icon, Metaball pattern, is used for design and point color.

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드림보틀 BX 프로모션 영상

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mock-up image

Brand promotion show - Dream bottle agency opening show

: Dear my special friend - dream bottle

This project has a fictional theme that the Dream Bottle Agency was established.
The genre of this video is the media facade projection mapping. I tried to promote the virtual brand called Dream Bottle more fun. I thought that this new media technique would be a more interesting element for branding.

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드림보틀 미디어 파사드 영상

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still image

making of dream bottle agency show - Dear my special friend

Location

This media facade project location is yang-pyeong assisi castle hotel in korea. the church of building of this hotel was built in the motif of Assisi's cathedral in italy. Assisi is called ' a dream city , a city of peace', this is the same as the dream bottle brand identity so it was set as the shooting location.

Work process

The dream bottle agency opening show - the media facade proceeded in the following order.

making movie : making of dream bottle media facade

Special thanks to this media facade project : vslab young chan kim.

Brand snack movie & infographic movie : How to make dream bottle ?

This video is a snack and infographic movie made with ' how to make dream bottle? ' theme. It is an image that reveals the interesting idea of dream bottle , not the ordinary production process. Through this video , the consumer arouses a curiosity about ' how to make dream bottle? '. And this video intuitvely shows the representative color and object

( ball&bottle ) of dream bottle.

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드림보틀 인포그래픽 영상

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Brand product photography & social media contents ( instagram )

This brand content is the product photography contents of dream bottle. It was created to give a realistic feeling to dream bottle brand which is a virtual branding. If the dream bottle really exists in the real world , i imagined what the design would be.