Chivas 18 rebranded their global identity in 2018.
We developed a strategy to communicate their new identity by targeting a younger age range in Dubai. Based on the concept of nostalgia, we sought to reach out to millennials. We launched a web experience and two short films to communicate just how much has changed in the past 18 years.

Concept & Execution - Interesting Times

Chivas 18 - Dubai
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Chivas 18 - Dubai

3
33
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Published: