The university exercise was to choose a brand and its advertising on a magazine, and redesign it according to 4 different approaches: informative, negative, synesthetic and artistic citation. I chose Varier, a company known for its iconic postural chairs.

The photographic aspect and the copy build a strong message. The graphic composition attracts the reader's eye, which focuses on the top of the page and then moves down: from the emotional part to the technical one.